Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

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Sameer Mathur

What major psychological processes influence consumer responses to the marketing program?

What is the nature of services

Goodyear : The Aquatred Launch

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What is the best way to manage the new product development process

Evolution of brand dove

What is communication mix , and how should it be set

How do marketing communications work

Thinking out of the box

Thinking out of the box(ASSIGNMENT1)(2)

How do consumer characteristics influence buying behaviour?

What are the main stages in developing new product & services

What factors affect the rate of diffusion and consumer adoption of newly launched products and services

What factors affect the rate of diffusion and consumer adoption of newly launched products and services

Advertising's new medium human experience

Think out of the box

Goodyear the launch of aquatred

Iim internship report

Iim internship report

Major types of intermediaries