Personal Information
Organization / Workplace
Selangor, Malaysia Malaysia
Occupation
Director of Strategic Planning at m/SIX (GroupM)
Industry
Advertising / Marketing / PR
About
With an eclectic background, spanning more than 10 years, across the biggest and fastest growing marketing categories (automotive, finance, FMCG, telecommunications and eCommerce), Alex injects fresh perspectives on brands and strategy, and works closely with people and organisations to discover their "voice" – their strategic narrative - in our loud and noisy world.
Tags
marketing
advertising
strategic planning
communications
personal development
branding
innovation
creativity
art
collaboration
design
brand
business
career tip
storytelling
content marketing
management
self-help
content strategy
malaysia
creative
strategy
communication
story
internet marketing
content
brand management
award
effie
positioning
product launch
account management
viral marketing
social media
gamification
endorsement
celebrity
brand ambassador
endorser
cars
case study
idea
ideation
automotive
2014
insights
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