Anamika George

Mumbai Area, India India

Creative - Group Accounts Head at Fanatics.in

With 12+ years of experience in advertising across mainline and digital, I have learnt that less is more and never to fall in love with what you write. Expertise: > Conceptualizing microsites, websites, social media apps, advergames, Media innovations, web banners, eDMs etc keeping the brief, the brand and the desired response in mind. > Architecting wireframes, user journeys and mock-ups in PowerPoint as part of client presentations that also serve as a guiding framework for the art team. > Working closely with the cross-functional digital team viz. Planning, Account Management, Project Management & Art, right from ascertaining feasibility of the concept to the final execution.