Anders Ångström

Stockholm, Sweden Sweden

Make B2B-companies customer focused and relevant

Advertising / Marketing / PR

I make B2B companies understand and focus on the needs of their customers when conceptualising, developing, marketing and selling new and existing offerings. Mots B2B companies realise that they should focus on customer needs. In practice they often do the opposite. They speculate about customer needs. They focus on technology and competitors when developing new products and services. They base their marketing and sales on product capabilities. I give business developers, designers, marketing people and sales reps the motivation, customer insight, approach and toolset they need to work outside-in and team up around the customer job-to-be-done.