understand customer persona customer experience website design user experience design thinking ux rethink failure failcon simple worksheet y combinator great app design user-centered design ui/ux interview customers interview users happiness is beautiful candids headshot portraits candid photography profile picture speaker bio photo knowing yourself personal branding brand self-discovery orange hive introspection entrepreneurial culture discomfort success uncomfortable conversations celebration failure innovative culture fail fast entrepreneurs small business website building conversion adwords seo ab tests bottom-down top-down market sizing competitive landscape pest opportunity size swot b2c b2b art of the start lean startup redefine success fail failure
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