James Nichols

mobile marketing mobile apps app marketing mobile dmp mobile data dmp data management platform ios marketing android marketing ios apps android apps mobile app marketing customer data mobile data management mobile attribution apps travel marketing mobile travel marketing travel apps android app marketing ad fraud app fraud cross-device marketing customer profiles mobile-first mobile app data data management mobile data management platform mobile app attribution app retargeting app installs mobile measurement ios travel marketing android travel marketing android data app data ios data mobile retail marketing retail marketing windows apps ios app marketing app install marketing app industry survey digital fraud fraud ios fraud marketing fraud mobile app fraud android fraud definitions mobile marketing glossary app marketing terminology mobile glossary app marketing jargon app remarketing remarketing targeting app users travel industry travel windows travel apps android travel apps ios travel apps app best practices mobile mobile app analytics conversion funnels iphone app marketing app success factors buyer flow app conversions iaps app measurmeent in-app purchases mcomemrce apps. conversion funnel cost per install cost per click cost per acquisition cpi cps cpa cpl cpc cpm cost per sale cost per thousand cost per lead media buying models marketing traditional marketing digital marketing app measurement app attribution click fraud iap fraud smart phones smart phone penetration smart phone statistics triggered events marketing triggers marketing automation mobile marketing automation mobile-first marketing mobile first text messaging text marketing sms sms marketing advertising tracking android web cookies cookie blocking cookies first-party cookies third-party cookies omni-channel marketing mobile app retargeting mobile re-engagement cross-device consumers cross-device consumer behavior cross device omni-channel consumer behavior cross device marketing cross-device data device matching user ids smartphones user-to-device mapping dmps omni-channel profiles actioning data marketing database mobile-first dmp. dmp marketing data apsalar mobile customer data app re-engagement in-app attribution