Michael Ash

Toronto, Canada Area, On Canada

Digital Strategist at Red Lion

Advertising / Marketing / PR

Let's face it, the consumer journey is fragmented, and anyone who shows you a linear funnel is out of their mind. The good news is, I thrive on entropy. Whilst everyone scrambles to figure out what they can do with scattered attention, I return to the basics of human behaviour. Of course, I'll look at the top conversion paths, keyword bids, and click rates, but I'll also leverage "FOMO" in subject lines. With the avalanche of data dumps coming at us every day, we have to remember we are still human, and with humans, it's the small behavioural triggers that cause big influence. As a certified ADBL, HubSpot & HooSuite Marketer, I have worked with a variety of public and private entities i...