Ben Perreira

Greater Los Angeles Area United States

Senior Planner

Advertising / Marketing / PR

Approach: focus on the big picture, keep a beginner's mind, have fun, help make the people around me better at what they do. Expertise: + Consumer Behavior (motivation, rituals, persuasion, demographics, economics) + Digital (social, startups, search, analytics, basic programming) + Market Research (qualitative & quantitative, syndicated & proprietary, ethnographic) + Mobile (ecosystems, content, UX, app development, health/ fitness) + Sports (media, athletes, sponsorships, action sports) + Multicultural (Hispanic, international) Thoughts on all of the above: http://benperreira.wordpress.com/