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Industry
Advertising / Marketing / PR
Website
www.brightfunnel.com/
About
BrightFunnel is a Marketing Intelligence platform for B2B organizations. We provide CMOs with full visibility and control over their direct impact on revenue, by enabling them to attribute, forecast, and benchmark their demand generation efforts. Unlike traditional analytics, BrightFunnel is predictive from day one -- so they help marketers to not only prove results, but also plan future actions. We aspire to create a self-learning system that can automatically adjust marketing budgets and priorities according to what it learns, and trigger revenue-generating actions. Our customers include market leaders such as Cloudera, HootSuite, ExactTarget, ServiceMax and Nimble Storage.
Tags
multi-touch attribution
marketing
digital marketing
b2b marketing
marketing strategy
analytics
campaign attribution
web analytics
sales
internet marketing
market analysis
marketing and advertising
content marketing
salesforce
business intelligence
social media marketing
marketing roi
events
dreamforce
content management
content strategy
advocacy
employee engagement
marketing digital
measurement
google analytics
social media strategy
social media
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