Personal Information
Industry
Advertising / Marketing / PR
Website
www.dimar.fi/blog
About
DIMAR is an academic research project related to digital marketing communications in b2b sector. The research work focuses e.g. on the present state of digital marketing in Finnish b2b industry and the relationship between digital marketing and traditional marketing mix. DIMAR´s objective is to develop new tools and concepts to exploit interactive digital marketing more efficiently in sales, marketing and product development. Schedule: 1.1.2011-31.12.2012. Research partners: University of Jyväskylä, Aalto-University, University of Oulu, JAMK University of Applied Sciences.
Tags
markkinointi
digitaalinen markkinointi
b2b marketing
social media marketing
brand management
mobiililaitteet
mobiilimarkkinointi
b2b-markkinointi
marketing measurement
digital marketing
marketing strategy
crm
mobile marketing
markkinointiviestinta
marketing communications
social media monitoring
industrial marketing
mobile computing
mobiili
divia
customer relationship management
sosiaalinen media
web analytics
social media
r&d
crowdsourcing
internet marketing
social media strategy
marketing trends
content management
See more
Presentations
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(1)Sosiaalisen median luova hyödyntäminen teollisuudessa
Jari Jussila
•
11 years ago
Personal Information
Industry
Advertising / Marketing / PR
Website
www.dimar.fi/blog
About
DIMAR is an academic research project related to digital marketing communications in b2b sector. The research work focuses e.g. on the present state of digital marketing in Finnish b2b industry and the relationship between digital marketing and traditional marketing mix. DIMAR´s objective is to develop new tools and concepts to exploit interactive digital marketing more efficiently in sales, marketing and product development. Schedule: 1.1.2011-31.12.2012. Research partners: University of Jyväskylä, Aalto-University, University of Oulu, JAMK University of Applied Sciences.
Tags
markkinointi
digitaalinen markkinointi
b2b marketing
social media marketing
brand management
mobiililaitteet
mobiilimarkkinointi
b2b-markkinointi
marketing measurement
digital marketing
marketing strategy
crm
mobile marketing
markkinointiviestinta
marketing communications
social media monitoring
industrial marketing
mobile computing
mobiili
divia
customer relationship management
sosiaalinen media
web analytics
social media
r&d
crowdsourcing
internet marketing
social media strategy
marketing trends
content management
See more