David Yeend

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12/13 - present: VP, Planning Director 6/11 - 12/13: VP, senior brand planner (22squared) 4/10 - 6/11: senior brand planner (22squared) 3/07 - 3/10: senior copywriter, 22squared (formerly WestWayne) 2003 – 2007: freelance (wongdoody, rethink, rubin postaer, many, many others) 1999 – 2002: copywriter, McCann Erickson 1997 – 1999: copywriter, DDB Seattle Specialties: Developing branding and retail advertising campaigns for traditional and emerging media. Strategic insights.

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David Yeend

Numbers every marketer should know

PSFK Future of Retail 2015 Report - Summary Presentation

Content Marketing: Explained

5 Reasons to Stop Investing in Facebook - SXSW Interactive 2012 - Social Media

Why Your Brain Needs Negative Feedback - Niki Weber - SXSW Interactive 2013

PSFK The Maker's Manual 2014

The Death of the Primary Shopper

Meet Generation Z: Forget Everything You Learned About Millennials

The State of Men (June 2013)

America in 2014-What's Going to Matter to Marketers

The 2013 Trends Sh*t List

Omma social 2013 @jeffdachis

Content Marketing Bootcamp for Brands

trendwatching.com’s 10 CRUCIAL CONSUMER TRENDS FOR 2013

2012 Edelman Trust Barometer: Global Deck

Time for true radicals

22squared POV: Google+

BBH Hive Societal Marketing

The brief in the post digital age

Shaken, not stirred - the new world of strategy