Personal Information
Organization / Workplace
Greater Atlanta Area, GA United States
Occupation
VP, Strategy Director at 22squared
Industry
Advertising / Marketing / PR
About
12/13 - present: VP, Planning Director
6/11 - 12/13: VP, senior brand planner (22squared)
4/10 - 6/11: senior brand planner (22squared)
3/07 - 3/10: senior copywriter, 22squared (formerly WestWayne)
2003 – 2007: freelance (wongdoody, rethink, rubin postaer, many, many others)
1999 – 2002: copywriter, McCann Erickson
1997 – 1999: copywriter, DDB Seattle
Specialties: Developing branding and retail advertising campaigns for traditional and emerging media. Strategic insights.
Tags
22squared
brand strategy
advertising
brand planning
millennials
genz
trends
marketing
advertising social media
trend commandments
quantitative
big data
media planning
technology
social media
wom
branding
word of mouth
account planning communication
planner opportunities
brandon murphy
propagation planning
david yeend
socialmedia
planejamento
planning movements
anna lipmann
planning tools
account planning
vcu brandcenter
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