Personal Information
Organization / Workplace
Greater Boston Area, MA United States
Occupation
Founder, Behavior Change Design practice @MadPow
Industry
Design
Website
www.madpow.com
About
Designer. Researcher. Applied Behavioral Scientist. Heads the Behavior Change Design practice at Mad*Pow, where my team and I design, implement, and evaluate interventions to change real-world behaviors. I work primarily in (digital) health but also partner with financial institutions, and government agencies/policy makers to create programs, policies, and services for social good. Love diving-deep into client projects, mentoring team mates, and teaching, training others on how to mix behavioral science and human-centered design to create meaningful behavior change.
Tags
design
psychology
motivation
gamification
behavior change
engagement
ux
interaction design
game design
madpow
testing
rct
hxd
evaluation
efficacy
digital health
brains
intervention design
action design
behavioral economics
mad*pow
american heart association
hotseat
healthcare
self-determination theory
patient experience
health
designthinking
experience design
geekend
sdt
gameful design
user experience
badgification
game
corporate culture
strategy
upsell
evangelize
user centered design
user experience design
grid
wireframe
aesthetic
gestalt
graphic design
upa
minicon2011
usability
roi
ucd
user
experience
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