Elisabete Ferreira

Lisbon Area, Portugal, Portugal Portugal

Digital Brand Transformation | Digital Strategy Director | Business Director at J. Walter Thompson Worldwide

Advertising / Marketing / PR

Starting her career by creating eLearning training courses, she moved to a Portuguese startup that focused on web solutions. She was then invited to coordinate the Multimedia unit in a telecommunications company, where she created a team focused on integrating the telco and the online services. Later, she returned to Megamedia to explore her Business Developer skils. Megamedia was then merged with Portugal Telecom, where she gathered IS/IT knowledge : ERP, CRM and Mobile solutions. In 2004, Elisabete was challenged to create a new business unit that focused on online strategies. She led this unit for 4 years, before being invited to join Brandia Central, where she took her online st...