Personal Information
Organization / Workplace
San Francisco Bay Area United States
Occupation
Strategist at Organic
Industry
Advertising / Marketing / PR
About
How to build a strategist like me:
1) Take a college student with an anthropology/theatre double major.
2) Layer on three years of working in marketing for a small business.
3) Add two years of learning about planning from people who learned their lessons in the field.
4) Set with experience in integrated planning for CPG (beauty & pet) and Pharma clients.
5) Add a layer of B2B brand building and content marketing
6) Garnish with optimism.
Specialties: Brand belief/ behavior development, audience segmentation, data analysis, network analysis, multi-platform strategy, customer insight, self-defense instruction.
Tags
marketing and advertising
archetypes
planning
content marketing
semiotics
branding
social networking
content consumption
web culture
target audience
kfc
coke
nutro
at&t
pepsi
pedigree
case studies
brawny
l.l. bean
cause marketing case studies
cause marketing
american express
behavioral psychology
insights
strategy
hero and the outlaw
art history
content calendar
editorial calendar
See more
- Presentations
- Documents
- Infographics
What is an insight?
Umar Ghumman
•
9 years ago
Visual Design with Data
Seth Familian
•
7 years ago
A-Z Culture Glossary 2017
sparks & honey
•
7 years ago
The Art of the Presentation
Jeffrey Stevens
•
7 years ago
Case Study: Mastering digital disruption in retail
Scopernia
•
8 years ago
25 Digital Transformation Case Studies In Retail
Happy Marketer
•
8 years ago
Lessons in Persuasive Language from The Game of Thrones
The Hoffman Agency
•
7 years ago
Content marketing best practices
Jack Morton Worldwide
•
9 years ago
great planners are schizo
Heidi Hackemer
•
10 years ago
Digital, Social & Mobile in 2015
We Are Social Singapore
•
9 years ago
States of the American Millennial
Ogilvy
•
8 years ago
10 Usability Heuristics explained
Craft Design
•
9 years ago
Future Workforce: M-Shaped is the new T-Shaped
Rachel Mercer
•
8 years ago
To break the rules, you gotta know the rules
Heidi Hackemer
•
8 years ago
Nathalie Nahai - The secret psychology of persuasive copy (Conversion Conference)
Nathalie Nahai
•
8 years ago
The Science of Happy Design - SXSW 2015
Pamela Pavliscak
•
9 years ago
The Epic Learning Organization: Sharing the Hero's Journey
Arturo J. Bencosme, PhD
•
9 years ago
Sample creative briefs
josue_cerda
•
12 years ago
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
Hiten Shah
•
9 years ago
BBDO Connect Big Data
BBDO Belgium
•
9 years ago