Personal Information
Organization / Workplace
San Francisco Bay Area United States
Occupation
Strategist at Organic
Industry
Advertising / Marketing / PR
About
How to build a strategist like me:
1) Take a college student with an anthropology/theatre double major.
2) Layer on three years of working in marketing for a small business.
3) Add two years of learning about planning from people who learned their lessons in the field.
4) Set with experience in integrated planning for CPG (beauty & pet) and Pharma clients.
5) Add a layer of B2B brand building and content marketing
6) Garnish with optimism.
Specialties: Brand belief/ behavior development, audience segmentation, data analysis, network analysis, multi-platform strategy, customer insight, self-defense instruction.
Tags
marketing and advertising
archetypes
planning
content marketing
semiotics
branding
social networking
content consumption
web culture
target audience
kfc
coke
nutro
at&t
pepsi
pedigree
case studies
brawny
l.l. bean
cause marketing case studies
cause marketing
american express
behavioral psychology
insights
strategy
hero and the outlaw
art history
content calendar
editorial calendar
See more
- Presentations
- Documents
- Infographics
Upworthy: 10 Ways To Win The Internets
Upworthy
•
11 years ago
Digital, Social & Mobile in 2015
We Are Social Singapore
•
9 years ago
Dear NSA, let me take care of your slides.
Emiland
•
10 years ago
Visual Design with Data
Seth Familian
•
7 years ago
25 Disruptive Technology Trends 2015 - 2016
Brian Solis
•
9 years ago
Pixar's 22 Rules to Phenomenal Storytelling
Gavin McMahon
•
10 years ago
Mobile Is Eating the World (2014)
a16z
•
9 years ago
Lessons in Persuasive Language from The Game of Thrones
The Hoffman Agency
•
8 years ago
What is Comms Planning?
Julian Cole
•
10 years ago
The Art of the Presentation
Jeffrey Stevens
•
7 years ago
The Science of Happy Design - SXSW 2015
Pamela Pavliscak
•
9 years ago
Nathalie Nahai - The secret psychology of persuasive copy (Conversion Conference)
Nathalie Nahai
•
8 years ago
What is an insight?
Umar Ghumman
•
9 years ago
What Makes Content Memorable?
Bruce Kasanoff
•
9 years ago
10 Usability Heuristics explained
Craft Design
•
9 years ago
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
Hiten Shah
•
9 years ago
Digital Strategy Toolbox 2014
Julian Cole
•
9 years ago
How to Make Ugly Slides Beautiful
SketchBubble
•
9 years ago
10 Webdesign Trends for 2014 by Vanksen
Vanksen
•
10 years ago