Personal Information
Organization / Workplace
Florence Area, Italy, Tuscany Italy
Occupation
Graphic Designer & Communication Consultant
Industry
Design
Website
www.collateralspace.com/
About
Geometry, creativity, communication, emotions come together to form what we know as graphic design. This is the instinct and thought that is behind my work in the graphics and communication field.
Born and raised in Florence, Italy, I began my career in 1998 in one of the area's most brillant advertising agencies, known for its innovative and unique style. From here I moved on to open my own design studio and has since had extensive experience working with a wide range of clients. Since 2007 I have been teaching graphic design, communication, creative thinking and self promotion in a design academy in Florence.
Tags
design
positive space
grid systems
negative space
communication
advertising
layout
proportions
alignment
visual communication
company
values
market position
target
space
highest point of contrast
visual grammar
product
corporate identity
logo
creative
creativity
self.esteem
innovation
creative thinking
brainstorming
space arrangement
design leggibility
higherst point of contrast
hierarchical grid
column grid
modular grid
order
body language
self-esteem
motivational communication
good design
image office
letterhead
reputation of a company
business card
vision
marketing
mission
advertisment
memory
the medias
service
social content advertising
design principles
eye-tracking
font
shapes
primitive shapes
semantic
name
leggibility
vectorial
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