Geeta Sundaram

brands brand strategy brand building corporate brands and product brands brand communications brand communication competitive advantages corporate brand valuations brand differentiation indian economy agencies as brand advisors use communication disciplines move upstream hybrid working model save energy reasons to travel on business luxury safe bet premiumisation year of slowdown/recession navigating 2023 increasing market share growing the market discretionary spending price-sensitive consumers market segments consumer profile pricing power supply shortages covid-19 impact pent-up demand commodity price increases inflation beyond marketing pernod ricard sony general electric new growth trajectories brands adding value to corporate brand business strategy impact on economies work from home vaccine inequity new vaccine technologies faith in medicine and science climate change the environment changes in lifestyle required tales of transformation ovid's metamorphoses changes in work and life covid-19 pandemic market segmentation by brand ways of segmenting the market market segmentation through line extensions market segmentation in india market segmentation retail financial services technology cars wines and spirits guide to creating communication ogilvy magic lantern agency brands ogilvy product brand valuations cross-industry industry-specific metrics to measure dimensions of brand valuations brand valuations indian brand valuations indian overseas investments indian exports industrial policy global marketplace globalisation indian brands india inc corporate brand extensions types of brand extensions brand extensions stand-alone brands intra-conglomerate brand integration product and corporate brands connection brand integration brand building more than marketing brand positioning strategies evaluating ideas the art of persuasion communication brief communication disciplines media channels and their nuances ideas that communicate brand promise brandbuilding widening horizons cities homage to the dead reading books art local knowledge museums architecture travel culture composite country brands investment destination brands tourism brands economic development policies city brands country brands brand culture mapping building blocks of brands brand culture brand architecture corporate brand strategy relationships with all stakeholders corporate brands product to brand journey post-trump economic order rise of china global economy covid pandemic owl wisdom podcast