Prof. Dr. Heike Simmet

social media digitalisierung b2b kundenservice digitale transformation internet der dinge proaktiver kundenservice logistik spedition customer care enterprise 2.0 studie mittelstand virtual reality mobile künstliche intelligenz social sharing internet of things employer branding social web best ager digital natives call center versicherungen digitale plattformökonomie digitale Ökosysteme sharing economy cyberzeitalter virtuelle realität industrie 4.0 customer care management customer service marketing content marketing self service disruption virtual service wearables trends banken moderner kundenservice bankfiliale 2020 customer experience kundenerlebnis digital digital digitale kommunikation service communities social media command center kununu fachkräftemangel youtube recruiting transport favcebook xing blogger service community influencer marketing social customer value management social crm influencer open innovation social collaboration crowdsourcing shareconomy everything computing datenbrille content-marketing wearable devices context-marketing internet of places internet of people social media center service apps kundenservice 2.0 know-how sharing augmented realities im kundenservice professionalisierung von social media stadtwerke evu energieversorger crossmedia social media ma communication beschwerdemanagement it-branche hochschule bremerhaven service delikatessenhandel lebensmittel online-shopping commerce 2.0 social media marketing effizienz kennzahlen wirkung messung