Personal Information
Organization / Workplace
São Paulo Area, Brazil Brazil
Occupation
Organizational Design | Innovation | Creative Leadership
Industry
Design
Website
http://www.jaakko.com.br
About
I'm 'Carioca’ born designer, son of a Finnish craftsman, who now lives in São Paulo.
With MBA in Marketing and Creative Leadership, I spent most of my career contributing with Brazilian and global companies to innovate through Human-approach.
Along my professional journey, I have developed the 'Experience Design' area for Whirlpool LATAM (which was later replicated globally) and 'Future Insights' area (also for Whirlpool LATAM), influencing strategic initiatives for the brand's repositioning, new business developments, and digital cultural mindset implementation, also developed the Strategic and Innovation area for Indio da Costa (a major Brazilian design consultancy), supported Sennh...
Tags
design thinking
design
innovation
strategy
startup
digital transformation
disruptive mindset
creative leadership
innvation
expo
fow
design management
strategic design
social good
purpose
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