Personal Information
Organization / Workplace
Paris Area, France France
Occupation
Senior Strategic Planner
Industry
Advertising / Marketing / PR
About
I'm a social psychologist by training currently working as a strategic planner at DigitasLBi Paris.
I'm passionate about understanding people and how digital media impact the way they behave, think and feel.
My job as a digital strategic planner is at the intersection of brand strategy, digital strategy and comms strategy planning.
I'm a strong supporter of integrated marketing communication and i like to collaborate with advertising and media agencies to create efficient, powerful and well-orchestrated multi-canal campaigns.
I also know how to motivate and drive a multi-skilled team of people towards a same goal, especially for new business pitches.
I currently try to share my u...
Tags
advertising
digital
canne lion
canne lions
digitaslbi
communication
digital culture
cannes lions 2016
creativity
cannes international festival of creativity
jeremy masselis
ad campaigns
campaign 2016
digitaslbi paris
cannes lions
métodologie
planner strat
cours
planning strat
agence de pub
planneur strat
agence
rôle
méthodo
planneur
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planner
stratégie
apg
publicité
planneur stratégique
planning stratégique
digital media
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marketing and advertising
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Presentations
(4)Likes
(22)Innovation is a bet not an experiment. (Google Firestarters)
Blonde
•
11 years ago
Death To Bullshit
Brad Frost
•
11 years ago
Belief box
Stefaan Vandist
•
11 years ago
AME 2012 Presentation
Rob Campbell
•
12 years ago
How youtube will change the face of digital advertising ?
nous sommes vivants
•
11 years ago
Most Contagious 2012
Contagious
•
11 years ago
We Are Social’s Guide to Social, Digital and Mobile in Asia (2nd Edition, Oct 2012)
We Are Social Singapore
•
11 years ago
Social Is Dead Without Content by Digitas France
DigitasLBi Paris
•
11 years ago
Social Media around the World 2012 (by InSites Consulting)
InSites Consulting
•
11 years ago
Engagement Vs Interruption
engagementvsinterruption
•
11 years ago
Why planners and creatives should become best friends
Boondoggle
•
13 years ago
2012 #Canneslion Review - THE GENEROUS AGE OF ADVERTISING
Bridget Jung
•
11 years ago
Emerging behavior osu presentation
Alasdair Lloyd-jones
•
12 years ago
planning, creativity & planning for creative campaigns
Heidi Hackemer
•
12 years ago
Sxs wi panel_sxsmjobs_v2
Ana Andjelic
•
12 years ago
Digital Strategic Planning: WTF?
Michael Lung
•
12 years ago
Screw Earning Media, Start Earning Value
Saneel Radia
•
12 years ago
Digital is dead
Kai Platschke
•
13 years ago
The Real Life Social Network v2
Paul Adams
•
13 years ago
Expérience Utilisateur & Stratégie de contenu Web
Wearethewords
•
12 years ago
Social media around the world 2011
Steven Van Belleghem
•
12 years ago
Etat des lieux du mobile - Septembre 2011
Dagobert
•
12 years ago
Personal Information
Organization / Workplace
Paris Area, France France
Occupation
Senior Strategic Planner
Industry
Advertising / Marketing / PR
About
I'm a social psychologist by training currently working as a strategic planner at DigitasLBi Paris.
I'm passionate about understanding people and how digital media impact the way they behave, think and feel.
My job as a digital strategic planner is at the intersection of brand strategy, digital strategy and comms strategy planning.
I'm a strong supporter of integrated marketing communication and i like to collaborate with advertising and media agencies to create efficient, powerful and well-orchestrated multi-canal campaigns.
I also know how to motivate and drive a multi-skilled team of people towards a same goal, especially for new business pitches.
I currently try to share my u...
Tags
advertising
digital
canne lion
canne lions
digitaslbi
communication
digital culture
cannes lions 2016
creativity
cannes international festival of creativity
jeremy masselis
ad campaigns
campaign 2016
digitaslbi paris
cannes lions
métodologie
planner strat
cours
planning strat
agence de pub
planneur strat
agence
rôle
méthodo
planneur
définition
planner
stratégie
apg
publicité
planneur stratégique
planning stratégique
digital media
connected tv
marketing and advertising
french apple nokia blackberry brand image smartpho
See more