Joanna Chrzanowska

14 Followers

A psychologist and lifelong qualitative researcher, Joanna works to maintain high standards in the industry by providing training in research and workshop techniques to both research and client organisations. She is a Fellow of the Market Research Society and a member of the steering group on Qualitative Accreditation and Professionalisation. QualitativeMind offers training materials, courses and sources of inspiration for all levels from beginners to advanced. So whether you want to DIY, train in-house or find external courses it is all there. "Ask any fellow professional who trains and coaches in qualitative research who they most admire and the name played back to you, more than any ...

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About

Joanna Chrzanowska

Presentations

L1 1.1 10 things you need to know before doing your own qualitative research

Learning people to be qualitative researchers

How BE shapes decision making

Unravelling the mysteries of online focus groups

Likes

Market Research Online - Francesco D'Orazio

Augmented Research

It's been a long time coming

An introduction To Brand Archetyping: harnessing the power of stories and archetypes to create legendary brands

We need change

The Friendship Model: How to build brand advocacy in a consumer-driven world.