Personal Information
Organization / Workplace
New York City, NY United States
Occupation
CMO
Industry
Advertising / Marketing / PR
Website
www.joannalord.com
About
CMO. Previously the VP of Marketing at Porch, a leading consumer marketplace connecting homeowners and home professionals. Prior to that, I was the Chief Marketing Officer at BigDoor, a loyalty software provider and VP of Growth Marketing at Moz (previously SEOmoz), a leading inbound analytics software. I focus on brand marketing, acquisition models, engagement tactics, and retention marketing that drive business growth.
I'm a global keynote speaker on the future of digital marketing, a tech advisor, as well as a mentor to a variety of tech incubators including Techstars, UpGlobal and Startup Weekend. I'm also a contributing author to MarketingLand and Entreprenuer.com.
Tags
marketing
joanna lord
branding
loyalty marketing
loyalty
digital marketing
adwords
retargeting
media
online
ppc
brand marketing
customer loyalty
brand awareness
community
startups
paid search
social media
twitter
social
keynote
brand
bigdoor
personalization
content marketing
entrepreneurship
startup pitches
digital evangelism
ppc strategy
bid management
google
searchfest
portland
blueglass
landing page optimization
conversion rate optimization
web marketing
cro
lpo
display marketing
future on online advertising
social marketing
marketing social
marketing strategy
banner advertising
seomoz. joanna lord
remarketing
search
etc
facebook
linkedin
job
resume
networking
page
landing
strategy
click
pay-per
optimization
website
future
landscape
job/career
See more
- Presentations
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