Personal Information
Organization / Workplace
Prague, The Capital, Czech Republic Czech Republic
Occupation
Psychologist, Communication Professional, Insight Consultant, Trend & Innovation Explorer, Semiotician
Industry
Advertising / Marketing / PR
About
I combine knowledge of psychology, of marketing and market research with semiotics to link and to integrate information about markets, cultures, customers, brands, products and services to provide clients with thorough situation analysis and actionable insights.
By doing this I can deliver to clients a new, innovative, surprising and different view on their business and then together with clients generate ideas how to utilize these insights for:
- New product development
- Product innovation
- Customer experience improvement
- Successful communication campaign development, and more
Market research, Business development, Consumer insight, Culture insight, User experience design (UX...
Tags
semiotics
culture
advertising
marketing communication
meaning
market research
storytelling
context
interpretation
visual
connotations
metaphor
personas
card sort
ux design
prototype testing
user experience
ux research
user journey
ux methods
metaphors
brand management
rhetoric
creativity
design
brandscape
meanings
brands
qualitative
interaction
digital media
digital strategy
web design
human-centered interaction
heat maps
usability testing
usability
ethnography research
innovation
coaching
story
narrative approach
psychotherapy
values
branding
emotions
twist
plot
freytag triangle
brand communication
narrative
good story
brands management
myth
market insight
education
marketing and advertising
advertising agency
cognitive
brain
guide to create
medium
genre
multimodal
discourse
codes
symbols
symbolic consumption
cultural categories
signs
communication
narratives
bossing
kultura organizace
klima
sociopat
mobbing
sikana na pracovisti
See more
- Presentations
- Documents
- Infographics