Personal Information
Organization / Workplace
Milan Area, Italy Italy
Occupation
Head of Reprise Italy
Industry
Technology / Software / Internet
About
During last 20 years I have observed the evolution of Media, Communication and Business from a privileged point of view working in several relevant media agencies and consultancy companies with a direct access to different clients, Markets and experiences.
My path start from content to move among digital development, social media, performance marketing and communication strategy.
Over this vertical competencies, I have had the opportunity to develop and improve a large number of soft skills about people management, recruiting, clients relationships, commercial proposition and selling, budget management and company administration.
Tags
social media
earned media
owned media
loyalty
gamification
mobile
marketing
shared media
online conversations
omnicom media group
resolution media
performance marketing
intention to buy
omnicommediagroup
omd
gennaro palma
interazione
intenzione di acquisto
intenction buy
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