Manelik Sfez

Geneva Area, Switzerland Switzerland

Globe shopper marketing expert

Advertising / Marketing / PR

Runs global corporate communications, public relations and marketing partnerships; supervises global brand standards and marketing production. A world-class expert in tourist shopping and co-creator of the 'globe shopper' expression, also develops the Global Blue Intelligence Unit to help investment and retail professionals to understand today's most valuable customers to the luxury industry... and beyond, as according to the UNWTO, “the business volume of tourism equals or even surpasses that of oil exports, food products or automobiles.”