Personal Information
Organization / Workplace
Toronto, Canada Area Canada
Occupation
Planner | Strategist
Industry
Advertising / Marketing / PR
Website
beautifulmindscanada.com/
About
I am a strategist and former academic that decided to break out of the ivory tower to pursue a career in marketing and advertising. As a freelancer, I alternate between doing pitch work for agencies and marketing strategy consulting to startups, providing me with experience developing both advertising and non-advertising solutions.
What excites me most about planning is the opportunity to imagine future possible for brands. My background in psychology and research helps me empathise with human personality and connect the dots between disparate sources of input. This in turns allows me to craft research in to a springboard that inspires strategically-informed creative work, which ultimate...
- Presentations
- Documents
- Infographics
Advertising for the Long Term
Percolate
•
8 years ago
To break the rules, you gotta know the rules
Heidi Hackemer
•
8 years ago
Earned Brand 2016 - Global Results
Edelman
•
7 years ago
Planners describe their day
Heather LeFevre
•
12 years ago
New Natural: The Next Generation of Conscious Consumerism
J. Walter Thompson Intelligence
•
8 years ago
Planning For The Future of Planning
Charlie Quirk
•
8 years ago
Social platform cheat_sheet_august_2015
360i
•
8 years ago
PSFK Future of Retail 2016 Summary Report
PSFK
•
8 years ago
Strategy Playbook
Ana Andjelic
•
11 years ago
BBH Hive Societal Marketing
Griffin Farley
•
12 years ago
Fringe planning
Griffin Farley
•
13 years ago
Brand Planning for Clients
Griffin Farley
•
14 years ago
How to create advocacy and conversation, Planning-ness 2009
Frank Striefler
•
14 years ago
How To Do Propagation Planning
Griffin Farley
•
13 years ago
Account Planning in Digital Age
Zigurds Zakis
•
14 years ago
Planning Needs Some Planning
Gareth Kay
•
15 years ago
Behavioural Economics in Advertising Planning
Philip De Meulemeester
•
9 years ago
A Planner's Playbook - Everything I learned about planning at Miami Ad School New York
Sytse Kooistra
•
10 years ago
How to Develop Creative Advertising Strategy
Jul Ahn
•
10 years ago
Creative Planning @ Miami Ad School
The Planning Lab
•
14 years ago