Personal Information
Organization / Workplace
Toronto, Canada Area Canada
Occupation
Planner | Strategist
Industry
Advertising / Marketing / PR
Website
beautifulmindscanada.com/
About
I am a strategist and former academic that decided to break out of the ivory tower to pursue a career in marketing and advertising. As a freelancer, I alternate between doing pitch work for agencies and marketing strategy consulting to startups, providing me with experience developing both advertising and non-advertising solutions.
What excites me most about planning is the opportunity to imagine future possible for brands. My background in psychology and research helps me empathise with human personality and connect the dots between disparate sources of input. This in turns allows me to craft research in to a springboard that inspires strategically-informed creative work, which ultimate...
- Presentations
- Documents
- Infographics
What is Comms Planning?
Julian Cole
•
10 years ago
50 Digital Marketing Metrics for CMOs, CDOs, CIOs and CFOs
Vala Afshar
•
10 years ago
Strategic Planning In Advertising
Griffin Farley
•
14 years ago
PSFK Future of Retail 2016 Summary Report
PSFK
•
8 years ago
50 planners to watch in 2014 - The Planning Salon
Julian Cole
•
10 years ago
WeChat Analysis for Brands 2015
Chris Baker
•
10 years ago
KPCB 2015 Internet Trends Report - Simplified & Designed.
Stinson
•
8 years ago
Innovation vs. Creativity
Saneel Radia
•
10 years ago
Business Strategy + Brand Strategy
VCU Brandcenter
•
9 years ago
We explain Experience Design in a few simple steps.
Hyper Island
•
9 years ago
Behavioural Economics in Advertising Planning
Philip De Meulemeester
•
9 years ago
Planning Needs Some Planning
Gareth Kay
•
15 years ago
Rick James Model for selling innovative ideas
Julian Cole
•
8 years ago
Creative Planning @ Miami Ad School
The Planning Lab
•
14 years ago
How to Develop Creative Advertising Strategy
Jul Ahn
•
10 years ago
A Planner's Playbook - Everything I learned about planning at Miami Ad School New York
Sytse Kooistra
•
10 years ago
Planners describe their day
Heather LeFevre
•
12 years ago
How to create advocacy and conversation, Planning-ness 2009
Frank Striefler
•
14 years ago
Brand Planning for Clients
Griffin Farley
•
14 years ago