Personal Information
Organization / Workplace
Bournemouth, United Kingdom United Kingdom
Occupation
Author of The Content Revolution | Helping Others Build Their Audience & Stand For Something
Industry
Advertising / Marketing / PR
Website
www.theidgroup.co.uk
About
Everything that I stand for is to help companies take ownership of the spaces that are theirs. Once a company has complete control, they can build an audience and then monetise.
This is done by embracing a content marketing mindset to deliver better experiences for others by telling a better story.
The challenge for businesses today is to differentiate from everyone else and build an audience on an ongoing basis. There are more ways to reach others (email, website, subscription, print) yet people are getting harder to reach. Lets get more creative.
Tags
marketing
content marketing
content strategy
branding
target audience
identity
content
social media
growth
business growth
entrepreneurship
business
small business
email
email marketing
owned media
media
business development
interviews
leaders
new business
creativity
knowledge creation
business and economy
corporate identity
brand
bournemouth
dorset
digital marketing
online
success
offline
sales
property
positioning
perception
economic growth
community
image
promotion
target market
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