Matej Sucha

Slovak Republic Slovakia

Chief Behavioural Architect at MINDWORX

Apparel / Fashion

At MINDWORX, it all starts with a detailed analysis of the decision making process leading to the decisions and behaviours that our clients want to change. We identify bottlenecks and critical steps in this process and we design clever behaviorural interventions. As a rule, these interventions should be relatively easy and cheap to perform, while leading to significant changes in behaviour. In essence we are behaviour and choice architects.