Personal Information
Organization / Workplace
San Francisco Bay Area, California United States
Occupation
Marketing Data Scientist
Industry
Technology / Software / Internet
Website
medium.com/@minha.hwang
About
Marketing Data Scientist, Double Ph.D.
Focusing on xAI and causal inference
Former academic: Assistant Professor, Marketing, McGill University, Montreal, Canada
Specialty: Experimentation, Price elasticity modeling, Promotion effectiveness modeling, Assortment optimization, Purchase structure, Customer lifetime cycle modeling
Tags
multi-channel
marketing analytics; data science; experimentaiton
marketing analytics; analytics; experimentation
promotion; marketing analytics; analytics; marketi
promotion; pricing; marketing; analytics; promotio
marketing; regression analysis; data science; anal
marketing; regression; pricing; data science; anal
regression; marketing; data science
marketing; marketing research; text mining; analyt
conjoint; preference measurement; market simulator
marketing; preference measurement; conjoint; marke
marketing; marketing research; mds; factor analysi
e-commerce
m-commerce
mobile marketing
online
marketing
mobile
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