Paula Azevedo Macedo
416
Followers
Personal Information
Organization / Workplace
San Francisco Bay Area United States
Occupation
Design Strategist & UX Researcher at Embraer
Industry
Design
About
9+ years humanizing technologies as UX professional. @Embraer helping teams to discover next breakthrough on air transportation and mobility through human centered design.
Currently involved in the studies and development of the eVTOL (electric Vertical Take Off and Landing) aircraft, the future of urban mobility. UX team role is help to design products and services that combine human needs with exponential technologies possibilities and viable business.
With applied social sciences background, my role is understand people: behaviors, needs, desires, motivations, goals, context, interactions and the relationship with technology.
Before Embraer, I helped several companies such as Micro...
Tags
ux design
information architecture
design thinking
user experience
flow
hapiness
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design de interação
interaction design
human computer interface
user interface
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See more
- Presentations
- Documents
- Infographics
CES 2017: NVIDIA Highlights
NVIDIA
•
7 years ago
Artificial Intelligence: Predictions for 2017
NVIDIA
•
7 years ago
Semi-sober notes from SxSW 2017
George Wang
•
7 years ago
Let's build an Airport – How to estimate large scale projects
☕ 🥧 🚲 Martin Gude
•
7 years ago
Culture Hacking - Path Festival - São Paulo 2016
Fabricio Dore
•
7 years ago
Design Thinking @ Insper 2016
Fabricio Dore
•
7 years ago
Fintech: Design, UX, Innovation @ AIM Brasil 2016
Fabricio Dore
•
7 years ago
Meet Generation Z: Forget Everything You Learned About Millennials
sparks & honey
•
9 years ago
Innovation at 50x 031616
Stanford University
•
8 years ago
Moonshot Thinking
Blue Lobster
•
8 years ago
Google Moonshots
Dr. Firdaus Khan
•
10 years ago
São Paulo Dribbble Meetup - Engrenagens da Memória
Rafael Oli
•
8 years ago
Designing for behaviour change
Phil Barrett
•
9 years ago
The Architecture of Understanding
Peter Morville
•
8 years ago
Finding Our Happy Place in the Internet of Things
Pamela Pavliscak
•
8 years ago
Facilitating Complexity: A Pervert's Guide to Exploration
William Evans
•
8 years ago
Descubra seus Pontos Fortes
Saint Paul Escola de Negócios
•
10 years ago
Bridging the innovation culture divide
Nathan Shedroff
•
8 years ago
Designing for Happiness: A Positive Future for Technology—SXSW 2016
Pamela Pavliscak
•
8 years ago
Startups + UX = ♥
Neue Labs
•
11 years ago