Pierre-Yves Trennec

Paris Area, France France

Account manager chez Webedia

Advertising / Marketing / PR

Skills: Advertising strategy, digital marketing, activation 360°, market & consumers behaviour studies, mobile advertising, native ads, RTB, User Experience phygital, Rich Media. Exciting by mobile RTB ads, Virtual Reality and video mapping I immerse myself in that current. I consider my job to educate clients to KPI changes, because now we expose a brand message (product/service) has a consumer target to drive them to the appropriate plateform. To put an end to chase at engagement (Like, comment or view) even if the content unrelated to the product or the brand! Passionate about brand strategy and consumer research, I'm driven by a strong appetite for creativity which I have tried t...