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Organization / Workplace
New Providence, NJ United States
Website
www.bookconsumer.com
About
Nielsen Market Research service is the publishing industry’s exclusive resource for understanding consumer book buying behavior. Moving beyond basic book-sales data, Nielsen Market Research shows who today’s book buyer is, what they buy, where they buy books, and what motivates their purchase. Actionable reports provide the entire publishing team the information needed to create, market and sell in today’s dynamic publishing environment.
Data are derived from a nationally representative panel of U.S adult men, women and teens that complete weekly online surveys about their book purchase behavior.
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