Personal Information
Organization / Workplace
Greater Philadelphia Area, Pennsylvania United States
Occupation
Reader // Writer // Editor
Industry
Advertising / Marketing / PR
Website
rjmetrics.com/
About
I have over seven years of experience in SaaS marketing. Prior to joining HubSpot, I led a team of analysts, designers, and writers creating lead-gen campaigns that resulted in thousands of new leads, press coverage, and key marketing partnerships. Today, I lead a small think tank at HubSpot exploring how business is changing and what leaders need to do to prepare for it.
Tags
ecommerce
data point live
marketing
digital marketing
rjmetrics
data
saas
retention
zendesk
analytics
salesforce
data analysis
benchmark
growth
ppc
data analytics
business intelligence
online marketing
holiday marketing
startup
social media
instagram
online shopping
search engine marketing
analysis
mixpanel
sql
customer support
google adwords
facebook ads
churn
crm
data infrastructure
data stack
pipeline
looker
visual identity
culture
brand
erp
inventory forecasting
adwords
data visualization
marketing data
marketing funnel
pardot
clv
morgan jacobson
anita andrews
hubspot
conversion rate optimization
cro
goal-setting
goals
growth-hacking
twitter
website optimization
a/b testing
little data
growth hacking
content marketing
facebook
advertising
customer lifetime value
entrepreneurship
angel investor
venture capital
user-generated content
case study
retail
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