Personal Information
Organization / Workplace
San Francisco Bay Area United States
Occupation
Director, Analytics & A/B Testing at Visa. An Analytics Evangelist, Thought Leader & Keynote Speaker
Industry
Finance / Banking / Insurance
About
A change leader with expertise in creating a Data Driven Decision Making Culture, right from data
foundation to the Prescriptive Analytics phase, where every major decision is driven by insights from
Analytics, Research & Testing. 15%+ pts cumulative impact from Conversion Rate Optimization and ~60% CPE saving from Targeted campaigns and a key enabler in Strategic Planning & Deal reviews.
▪ Created the Analytics Charter, laid down the Roadmap and drove maturity of Analytics Practice.
▪ Built high performing teams: Identify, hire, retain and grow talent to deliver on Analytics and
Testing roadmap and drive business impact. Key focus on business enablement, “put customer first”
and entrep...
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