Roberta Bolonhez

São Paulo Area, Brazil Brazil

Global Strategy & Insights Sr manager

Consumer Products

• 13 years of experience in the market research, strategy, innovation & communication area. • Management of GLOBAL, REGIONAL and LOCAL projects and brands. • Career development mainly in a FMCG multinational companies • Experience also in research companies (supplier & client) • Led qualitative and quantitative consumer AD HOC & continuous research, as well as shopper understanding projects • Consumer groups moderation; workshops leadership, volumetric studies, continuous data monitor. • Leading teams of 4 direct reports & several partners across global regions • Led Strategic Research to build Strategic Marketing Plans and Brand Vision definition. • Led Validation research of 6P’s (e.g...