Personal Information
Organization / Workplace
Canada, BC Canada
Occupation
Author at BE DiFFERENT or be dead
Industry
Apparel / Fashion
Website
www.bedifferentorbedead.com
About
I am the former EVP and CMO of TELUS, Canada’s most innovative, progressive and successful Telecom Company.
I am the Author of “BE DiFFERENT or be dead: Your Business Survival Guide”, the ground-breaking book recognized by Soundview Executive Book Summaries as “… one of the top business books in the U.S.”
My book is dedicated to showing, in practical and proven ways, how organizations can be unique and survive in our highly uncertain marketplace.
My most recent work “Marketing in The Storm” is a practical lesson on how to morph from traditional marketing to a marketing paradigm necessary for organizations to thrive and survive in today’s violent and unpredictable econo
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