Personal Information
Organization / Workplace
Amsterdam Area, Netherlands Netherlands
Occupation
Brand Analyst
Industry
Advertising / Marketing / PR
About
Overall responsible for brand insights consultancy BrandAsset™ Consult, offering brand strategic guidance based on insights from our unique and renowned BrandAsset™ Valuator model.
• Coordination of the data collection and validation process for the annual BrandAsset™ Valuator study (> 3,000 consumers).
• Responsible for major accounts (revenues of several companies between €1.1bln up to €6.4bln)
• Statistically analyzing (IBM SPPS and Microsoft Excel) data and summarizing key findings for clients.
• Presenting key findings (which serve as main pillars for the strategic directions of the brands) to senior management and the board.
BrandAsset™ Consult is pa...
Tags
brandasset valuator
bav
branding
brands
netherlands
top100
google
ideal
lego
bol.com
windows
albert heijn
philips
microsoft
wikipedia
ikea
differentiatie
differentiation
added value
sterkste merken
bran
marketing
advertising
popularity
data
bosch
siemens
porsche
adidas
miele
mercedes-benz
bmw
audi
toonaangevend
innovatie
duitsland
me
colors
celebrity endorsement
celebrity selector
a-merken
foodmerken
merksterkte
brand value
energized brands
sterke merken
brand battle
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