About Overall responsible for brand insights consultancy BrandAsset™ Consult, offering brand strategic guidance based on insights from our unique and renowned BrandAsset™ Valuator model.
• Coordination of the data collection and validation process for the annual BrandAsset™ Valuator study (> 3,000 consumers).
• Responsible for major accounts (revenues of several companies between €1.1bln up to €6.4bln)
• Statistically analyzing (IBM SPPS and Microsoft Excel) data and summarizing key findings for clients.
• Presenting key findings (which serve as main pillars for the strategic directions of the brands) to senior management and the board.
BrandAsset™ Consult is pa...