UX Strategy Chicago

Design

Our group explores the role of design as a part of an organization’s strategy to create experiences that best meet the needs and goals of their users, while aligning with business goals and technology opportunities. We aim to: Introduce strategic thinking and encourage the participation of designers at all levels. Share best practices, frameworks and methods for formulating and applying strategy. Provide insights into strategy formation from high level decision makers. Explore adjacent practices to promote integrative thinking for problem solving.