Personal Information
Organization / Workplace
San Francisco Bay Area, California United States
Occupation
Group Director, Strategy @ Razorfish. UX & Strategy Executive with Business Development chops
Industry
Design
Website
www.razorfish.com
About
At the 2013 eTourism conference in San Francisco, I asked:
“Do you consider yourself technical?” A few hands went up.
“Do you see yourself becoming more technical?” Almost all the hands went up with a few chuckles.
This was a room full of travel destination marketers.
Today, Marketing is ever more technology-centric, and I focus on bridging the two.
Modern marketers use myriad technologies like social media, mobile apps, content, email, search, real-time bidding platforms, mobile modalities (like SMS, Push, Location-based services, responsive), websites, analytics, and even wearables like Nike Fuel.
Understanding how these Digital experiences work together (plus what is upcoming)...
Tags
travel and tourism
ux design
phocuswright
eye for travel
design
user experience
pinterest
facebook
mobile advertising
social media marketing
facebook ad targeting
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