Alex Mari
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Personal Information
Organization / Workplace
Zurich Switzerland
Occupation
Research Associate, UZH
Website
ch.linkedin.com/in/alexmari/
About
Alex Mari is a Research Associate and PhD candidate at the Chair for Marketing and Market Research, University of Zurich. He studies the adoption of AI-based voice assistants for marketing initiatives and their effect on shopping behavior. Alex advises entrepreneurs and teaches digital and AI marketing in business schools. Previously, he worked as a director of digital marketing, brand manager and tech startup CEO.
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marketing voice commerce voice assistants machine behavior brand management zurich alex mari alexa online shopping artificial intelligence university report research ai machine learning expert cv voice marketing amazon apple pod google home 2019 switzerland fennex 2018 digital agile technology content marketing online marketing digital marketing facebook marketing advertising
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Latest Most Popular

Social Paid: Facebook Advertising Strategy by Alex Mari (Fennex)

7 years ago • 1949 Views

Voice Commerce, Voice Shopping, or V-Commerce

4 years ago • 1369 Views

The Agile Digital (Marketing) Department / MarTech 2018

6 years ago • 377 Views

The Rise of Machine Learning in Marketing [Research Report 2019]

5 years ago • 1441 Views