Personal Information
Organization / Workplace
London United Kingdom
Website
www.system1group.com
About
System1 Group PLC (formerly BrainJuicer), has pioneered the use of behavioural science to produce and predict marketing guaranteed to drive profitable growth. System1 Group was founded in 2000 by CEO John Kearon, and is publicly traded on London's AiM (Alternative Investment Market). System1 Group is headquartered in London with offices across Europe, in North America, Brazil, China, Singapore, and Australia. For more information go to www.system1group.com.
Tags
marketing
market research
brainjuicer
advertising
brand health
brand tracking
concept screening
behavioural economics
germany
brand management
npd
emotional advertising
feelmore
peter field
les binet
ipa
system1 group
30 million
world cup
ad ratings
adratings
system1 research
system1
ad testing
marketing research
concept writing
concept
business
banks
pierre martieau
vance packard
james vicarray
ernest dichter
rosser reeves
daniel starch
albert lasker
paul feldwick
anatomy of humbug
seduction theory
salesmanship theory
cosmetics
automotive
cars
behavioural science
innovation
social media
digital marketing
digital advertising
emotional
the long and the short of it
See more
- Presentations
- Documents
- Infographics