Personal Information
Organization / Workplace
Greater Atlanta Area United States
Occupation
Chief Client Officer at 22squared
Industry
Advertising / Marketing / PR
Website
@brmurphy
About
Developed agency position used to relaunch agency
Wrote a new marketing model complete with philosophy and research model
Lead planning on all accounts, touched all brands in the agency
Lead new business while enterprising new opportunities
Repositioned and developed new campaigns many brands including client work sessions, qualitative and quantitative research, engagement planning, creative briefing and campaign development
Developed strong strategic relationships with upper management clients
Managed planners and worked across all agency departments
Specialties: Brand strategy
Big Ideas
Consumer insight and research
Account Planning
Engagement Planning
Tags
22squared
advocacy
social
friendship model
brand advocacy
friendship
brand
social media
advertising
media
leadership
paradox
positioning
aaaa
leading
consumer insight
account planning
polarity
brand planning
branding
values
design
superheroes
media trends
brand strategy
tech trends
trends
consumer trends
social trends
work
conversation
facebook
buffalowildwings
womma
bww
wom
roi
engagement
blur
pma
socialmedia
virgin airlines
american airlines
southwest
jet blue
delta
airlines
verizon
t-mobile
virgin
sprint
mobile
at&t
jc penney
target
apparel
kohls
wal-mart
macys
bank of america
umpqua
citibank
wachovia
banks
ing
wamu
bank
brandon murphy
admap
retail banking
22 squared
grocery manufacturers association
gma
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