Personal Information
Organization / Workplace
San Francisco Bay Area United States
Occupation
Author of Lean Customer Development. Principal design researcher at Microsoft, speaker and mentor.
Website
www.cindyalvarez.com
About
I help companies get better at experimentation, customer research, and iterative development of both products and processes. I've spent many years working with early- and mid-stage startups, but currently am at the opposite end of the spectrum: driving change within Microsoft! After leading research for Yammer pre- and post-acquisition, I'm now a principal design researcher for the Cloud & Enterprise division at Microsoft.
Tags
customer development
lean startup
leanstartup
product management
research
psychology
startups
communication
writing
job search
change management
process
ux
saas
freemium
user experience
analytics
conversions
measure
experience
tactics
user
testing
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