Personal Information
Organization / Workplace
Beijing City, China China
Occupation
Head of Strategic Planning, BBDO Beijing
Website
designplanning.wordpress.com
About
Joe helps businesses thrive at the intersection of brand strategy, innovation, and human-centered design.
Joe currently leads strategic planning at BBDO Beijing, handling Mercedes-Benz, Mars, HP, Bayer Healthcare, and Mengniu.
As VP Global Planning Director at Energy BBDO, Joe led global strategic planning for Bayer Consumer Care, working with marketing and innovation clients in Asia, Europe, and the Americas. During this time, Joe taught coursework in innovation and design methods as an adjunct professor at the Illinois Institute of Technology.
Prior to his role at Energy BBDO, Joe led strategic planning efforts for clients in FMCG, Automotive, and Financial Services.
Joe holds a M...
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Presentations
(4)Likes
(45)Go-to-Market Strategy: Launching a Diabetes Treatment in China
Kristy Burton
•
11 years ago
Culture mapping: Space and place
Dave Gray
•
10 years ago
Video gaming in China and South East Asia
khause
•
10 years ago
UX Week Presentation from Steve Portigal - Cross-Cultural Research
Steve Portigal
•
17 years ago
Philippines Startup Report - 2013
Ron Hose
•
10 years ago
Nike+ Story
Stories of Enterprise Co-Creation
•
12 years ago
Naked Insights
frog
•
11 years ago
China: Creators and Consumers of the Future
frog
•
12 years ago
Know Thy User: The Role of Research in Great Interactive Design
frog
•
11 years ago
Shanzhai Innovation
frog
•
11 years ago
The Innovation Myth
Luminary Labs
•
12 years ago
Reframing Health as more than Health-care
Rajiv Mehta
•
14 years ago
WE ARE YOUR FUTURE -by @agalorda
Alvaro Gónzalez Alorda
•
12 years ago
Brand As API - SXSW 2012 Presentation
Miami University
•
12 years ago
Webvisions NY 2012 - The Future is Now: Ambient Location and the Future of the Interface
Amber Case
•
12 years ago
SXSW 2012: We made this, and it's not an ad
Duncan/Channon
•
12 years ago
Social by Design: Design Thinking & Business
David Armano
•
12 years ago
Innovation can be Trained
Slides That Rock
•
12 years ago
The China Startup Report
Bowei Gai
•
12 years ago
Designing The Experience
Steve Fisher
•
12 years ago
Design and Emotion presentation
Carrie Chan
•
15 years ago
Augmented Research
Pulsar Platform
•
13 years ago
NRBLB- EnergyBBDO/Proximity Chicago
Katie Ablan
•
13 years ago
Haas Innovation Challenges Presentation
frog
•
14 years ago
A Day In The Life v4.2
Darren Kuropatwa
•
14 years ago
Career Camp: Digital Design
Liz Danzico
•
14 years ago
Unexpected Narratives and Creating the Right Conditions
Michael Surtees
•
14 years ago
Trend Spotting In China
t.suharto
•
14 years ago
The Planner Survey 2010
Heather LeFevre
•
13 years ago
2010 Digital Trends, Ideas and Technologies (Part 1)
David Carr
•
14 years ago
Personal Information
Organization / Workplace
Beijing City, China China
Occupation
Head of Strategic Planning, BBDO Beijing
Website
designplanning.wordpress.com
About
Joe helps businesses thrive at the intersection of brand strategy, innovation, and human-centered design.
Joe currently leads strategic planning at BBDO Beijing, handling Mercedes-Benz, Mars, HP, Bayer Healthcare, and Mengniu.
As VP Global Planning Director at Energy BBDO, Joe led global strategic planning for Bayer Consumer Care, working with marketing and innovation clients in Asia, Europe, and the Americas. During this time, Joe taught coursework in innovation and design methods as an adjunct professor at the Illinois Institute of Technology.
Prior to his role at Energy BBDO, Joe led strategic planning efforts for clients in FMCG, Automotive, and Financial Services.
Joe holds a M...
Tags
design
institute of design
joe gray
usability testing
iit
google+
google
interaction design
google plus
ux
web usability
usability
design strategy
cancer
chemotherapy
memorial sloan kettering
msk
psychosocial
design planning
service design
biometrics
iphone
planning
empathy
smartphone
networked
media
network
prototype
social
app
urban
stress
social media
facebook app
facebook
See more