Personal Information
Organization / Workplace
Korea Korea, South
Occupation
Head of Digital, Head of Marketing at CJ E&M
Industry
Advertising / Marketing / PR
Website
ecarus.me
About
Andy has been building his career around digital and social network marketing. He received his MA (1998) and PhD (2003) degrees on interactive advertising from Michigan State University. While digital marketing was still at its early stage, his dissertation featured a keen insight as it focused on the core traits of digital marketing communication rather than typical digital "advertising." The dissertation explained how the power of "user interactions" will change conventional marketing. It won the Best Dissertation Award from AAA (American Academy of Advertising).
At Cheil Worldwide, he applied his knowledge and beliefs to the real-world marketing and led various successful digital camp...
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Presentations
(5)Likes
(48)ITESM + Startup Essentials - Purpose Driven Learning
Startup Essentials Inc.
•
9 years ago
Personal Big Data
Cathal Gurrin
•
9 years ago
Quantified Self - Self Tracking and the Future of Health Apps
Cathal Gurrin
•
7 years ago
Lifelogging & Personal Data Analytics
Cathal Gurrin
•
8 years ago
Quantified-Self and Lifelogging Meets Internet of Things (IOT)
Dr. Mazlan Abbas
•
10 years ago
lifelog
Johnny Cho
•
8 years ago
유튜브 채널 기획_20190814_DIA TV 윤영근
Yun Young-Gun 윤영근
•
4 years ago
Workshop: Make the Most of Customer Data Platforms - David Raab
Digital Customer Experience (DX) Summit
•
5 years ago
Content Marketing, Meet Content Selling
KnowledgeTree Inc.
•
10 years ago
Digital Marketing/Content Marketing/Social Media Marketing 360
Dan Galante
•
8 years ago
[메조미디어] 5G가 바꾸는 디지털 세상
MezzoMedia
•
5 years ago
2018 전망 미디어트렌드_나스미디어(f)
Nasmedia
•
6 years ago
플랫폼 기업을 위한 콘텐츠 마케팅 전략_글랜스TV
글랜스TV_박성조
•
5 years ago
브랜디드콘텐츠_콘텐츠마케팅서밋_글랜스TV
글랜스TV_박성조
•
6 years ago
SXSW 2016: The Need To Knows
Ogilvy Consulting
•
8 years ago
VR for Cinema 4D 세미나 (2016) - VR/AR 콘텐츠와 테크놀로지의 현재와 미래(더부스터)
HYEONSU BAE
•
8 years ago
7 Ingredients for Employee Social Media Advocacy
Jay Baer
•
9 years ago
Interactive Narratives: Creating the future of storytelling (SXSW 2011)
Robert Pratten
•
13 years ago
Brandhome speaks at Cannes Lions 2015 on Social Storytelling
Brandhome
•
8 years ago
야매피티 : 피피티로 날밤새지 말고 피피티로 무시받지 말자
Yunseok Song
•
8 years ago
2015 Cannes Lions Winners by FM COMMUNICATIONS
fmcommunications
•
8 years ago
Cannes Lions 2015 Best Cases & Trends
M S
•
8 years ago
브랜드 저널리즘-20150304
준완 박
•
9 years ago
Social, Digital & Mobile Around The World (January 2014)
We Are Social Singapore
•
10 years ago
Monetizing the Internet of Things
Zuora, Inc.
•
9 years ago
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!
Digital Annexe
•
9 years ago
The Bible of IoTs
Donghyung Shin
•
9 years ago
Marketo Keynote: Converged Media (Paid+Owned+Earned) #MUS13
Jeremiah Owyang
•
11 years ago
The Art of Branding by Guy Kawasaki
Associação Portuguesa dos Profissionais de Marketing
•
9 years ago
The Future Of B2B Marketing / By @TheCoolestCool
Ross Simmonds
•
9 years ago
Personal Information
Organization / Workplace
Korea Korea, South
Occupation
Head of Digital, Head of Marketing at CJ E&M
Industry
Advertising / Marketing / PR
Website
ecarus.me
About
Andy has been building his career around digital and social network marketing. He received his MA (1998) and PhD (2003) degrees on interactive advertising from Michigan State University. While digital marketing was still at its early stage, his dissertation featured a keen insight as it focused on the core traits of digital marketing communication rather than typical digital "advertising." The dissertation explained how the power of "user interactions" will change conventional marketing. It won the Best Dissertation Award from AAA (American Academy of Advertising).
At Cheil Worldwide, he applied his knowledge and beliefs to the real-world marketing and led various successful digital camp...
Tags
marketing
digital marketing
sphere
tand
storysmith
data
korean
brand journalism
social media marketing
native ad
content marketing
babolat
fiat live store
beats
intel
project daniel
pay per laugh
megafaces
cannes2014
innovation
beats music
consumer-driven marketing
empower
empowerment
digital
See more