Personal Information
Organization / Workplace
Singapore Singapore
Occupation
Partner at Approach
Industry
Technology / Software / Internet
Website
https://approach.world/
About
I help startups with positioning, branding, product development (growth initiatives), user insights and go to market strategies. I previously led the marketing team at the venture-backed start-up Wrapp (Stockholm and two years in San Francisco).
Prior to Wrapp I worked as a PR consultant and a professional speaker. I hold a MSc in Business and Economics (Marketing) from Stockholm School of Economics. I've also worked as a theatre producer and improv/drama instructor and been writing for the leading magazine about entrepreneurship in Sweden. I try to live by the fundaments in improv with a yes, and attitude and am always looking for new learning opportunities.
Tags
marketing
strategy
mobile
startup
positioning
apps
growth
mobile marketing
wrapp
clue
target audience
kpis
analytics
organization
retail
product management
metrics
launch
communications
go to market
opbeat
spotify
internationalization
product
timekit
indonesia
scaling
tech
competition
differentiation
pods
pops
viral loop
viral
branding
competitive analysis
value proposition
pr
data
planning
content marketing
workshop
reykjavik
online marketing
rimc
iceland
sse4m
grayling
sse
digital marketing
stockholm school of economics
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