Lisa Enckell

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I help startups with positioning, branding, product development (growth initiatives), user insights and go to market strategies. I previously led the marketing team at the venture-backed start-up Wrapp (Stockholm and two years in San Francisco). Prior to Wrapp I worked as a PR consultant and a professional speaker. I hold a MSc in Business and Economics (Marketing) from Stockholm School of Economics. I've also worked as a theatre producer and improv/drama instructor and been writing for the leading magazine about entrepreneurship in Sweden. I try to live by the fundaments in improv with a yes, and attitude and am always looking for new learning opportunities.

marketing strategy mobile startup positioning apps growth mobile marketing wrapp clue target audience kpis analytics organization retail product management metrics launch communications go to market opbeat spotify internationalization product timekit indonesia scaling tech competition differentiation pods pops viral loop viral branding competitive analysis value proposition pr data planning content marketing workshop reykjavik online marketing rimc iceland sse4m grayling sse digital marketing stockholm school of economics

Activity
About

Lisa Enckell

Presentations

Marknadsföring idag

Mobile marketing for offline businesses

Content marketing workshop

Data-driven growth at startups

Go-to-market strategy and positioning

Go-to-market strategy, positioning and viral growth

Learnings from Spotify and Wrapp

Getting your app off the ground

Data driven business decisions

Likes

7 insights of Indonesia

Growth Hacking APIs (Nordic APIs conference 2014)